“KANPAI X” Trading Guide

 Features of “KANPAI X”

“KANPAI X” is a Japan-based B2B e-commerce platform designed for international markets.
It connects overseas buyers with producers and suppliers across Japan who have not previously engaged in export business, offering a wide range of products including agricultural and marine goods, food items, sake, seasonings, and related products.

Beyond product introductions, “KANPAI X” provides a comprehensive one-stop service covering all aspects of international procurement — from the preparation of required trade documentation and temperature-controlled ocean/air logistics to secure payment solutions.
(*Note) NAX JAPAN, the parent company operating “KANPAI X,” is a specialist in international cold chain logistics for food products, with deep expertise in both ocean and air transport.
Through precise temperature-controlled logistics, we ensure high-quality delivery that rivals — and in many cases exceeds — that of major global e-commerce operators.

 “KANPAI X” Trading Guide (for Registered Supplier Members)

  1. Introduction

    Products registered by supplier members who have agreed to the “KANPAI X” B2B E-Commerce Export Trading Agreement will be introduced to potential overseas buyers through the platform.

  2. Request to Supplier Members

    We strongly encourage supplier members to create and upload “Delicious Ways to Enjoy” short video clips (Instagram-style videos) introducing their products, ideally with English subtitles or narration (and preferably in multiple languages).
    (*1) Written descriptions alone are often overlooked by viewers. Short-form videos are highly effective in communicating product value.
    If in-house production is difficult, we can introduce partner companies that offer cost-effective video creation services.

  3. Order Process

    For products registered by supplier members, the order process from overseas buyer members will proceed on the platform as follows:
    “Order Inquiry” → Supplier’s “Stock Availability Confirmation” → Supplier’s “Order Acceptance” (to NAX JAPAN) → “Order Confirmation Notice”.

  4. Transaction Structure

    As a general rule, transactions shall be conducted as domestic sales between the supplier member and NAX JAPAN Co., Ltd. (hereinafter referred to as “NJP”), the operator of this platform. NJP will then act as the exporter and conduct export sales to overseas buyer members. In cases where direct export transactions are required due to the circumstances of either the supplier member or the overseas buyer member, adjustments shall be made through consultation among the three parties concerned.

  5. Payment Terms

    For domestic sales transactions between supplier members and NJP as described in Section 4 above, unless otherwise agreed, payments shall be made at the end of the month following the month of product delivery (i.e., closing at the end of the delivery month and payment by the end of the following month).

 “KANPAI X” Trading Guide (for Registered Buyer Members)

  1. Product Introduction

    Products registered by supplier members who have agreed to the “KANPAI X” B2B E-Commerce Export Trading Agreement will be introduced to potential overseas buyers. However, the prices displayed are for reference only, representing the standard domestic retail prices in Japan, and the actual export sales prices are not shown on the platform accessible to non-member users.

  2. Display of Export Sales Prices and Purchase Inquiries

    For registered buyer members, the actual export sales prices (denominated in JPY unless otherwise agreed) will be displayed on the platform. Buyer members may submit purchase inquiries for desired products directly through the platform.

  3. Order Confirmation Process

    Upon receiving a purchase inquiry, NAX JAPAN Co., Ltd. (the operator of the platform, hereinafter referred to as “NJP”) will confirm stock availability with the relevant supplier member. If availability is confirmed, NJP will send the buyer member an Order Confirmation Notice, specifying the available delivery schedule according to the buyer’s preferred shipping mode.

  4. Transaction Structure

    As a general rule, transactions shall be conducted as domestic sales between the supplier member and NJP, and NJP shall act as the exporter, carrying out the export transaction with the overseas buyer member. In cases where direct export transactions are required due to specific circumstances of either the supplier member or the overseas buyer member, necessary adjustments will be made through consultation among the three parties concerned.

  5. Payment Terms

    Unless otherwise agreed, payments from buyer members to NJP for product purchases shall be made in advance, using the payment method designated by NJP.

  6. Shipment and Documentation

    Once NJP confirms receipt of payment as described in Section 5, the ordered products will be shipped promptly via the designated shipping mode, together with the required trade documents (some of which may be subject to additional fees). NJP will also issue and send an ASN (Advance Shipping Notice) to the buyer member without delay, detailing the shipment and documentation information.

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