Brand introduction

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  The best Junmai sake cultivated in Nikko

  Since its founding in 1842, the company has continued to draw pure, famous water from the foothills of Mount Nikko and brew sake in the cold winter air blowing down from the Nikko mountain range.

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  Pure rice brewed sake is the true local sake.

  Since our founding in 1842, Watanabe Sahei Shoten has continued to draw pure, famous water from the foothills of Mount Nikko and brew sake in the cold winter winds that blow down from the Nikko mountain range. The deliciousness of our sake is supported by a climate ideal for sake brewing, high-quality water, carefully selected rice, and the careful work of our master brewers and brewers who are well-versed in the qualities of pure rice sake.We also believe that "junmai brewed sake is the true essence of local sake," and we are committed to producing it. Approximately 90% of our total production is junmai brewed sake, making us the No. 1 junmai brewed sake in Tochigi Prefecture. We also offer tours of our brewery all year round, which are well received by many visitors. Please stop by if you are visiting Nikko.